The core idea is that human thinking is made up of “frames” which are sets of ideas that fit together and define how we think. Lakoff points to too key ones “The Strict Father Frame (SFF)” where; “the world is a dangerous place, there is evil out there, there are winners and losers, there is absolute right and absolute wrong, children are born bad and have to be parented with discipline in order to create self discipline. If you learn that self-discipline, you learn to be self-reliant, and are likely to be prosperous, and it is “good” to be prosperous. Self interest is “good”, strict father model people believe in the Adam Smith model.
The second major model is what George calls the “Nurturing Parent Frame” (NPF), but what I like to think of as the “Permissive Mommy Frame”. Of course, once George heard that, he may well re-think his ideas on there being evil in the world ;-) Essentially, the NPF is the opposite of the SFF, but George wants to make it sound better than that so he tries very hard. The core NPF values are “empathy and responsibility”, empathy is figuring out what your child wants so you can spoil them, responsibility is teaching them that there ought to be a lot of government rules on smoking, food additives, and protecting the environment. Another key responsibility is to be “happy and fulfilled” as taught by the Dali Lama, being “happy and fulfilled” is your MORAL responsibility, it just doesn’t get much tougher than that. (you may think I am joking, I am not … see pages 12 and 13).
Your “values” are freedom, opportunity, prosperity, FAIRNESS, open two-way communication, community building, cooperation. These are NUTURANT values, and they are the kind held by all progressives. We also learn there are 6 types of progressives:
- Socioeconomic – It is all about economic class.
- Identity politics – Time for their oppressed group to get their share.
- Environmentalists – “Sacredness of the earth, protection of native peoples”.
- Civil libertarians – maintain their freedoms.
- Spiritual Progressives – liberal Christians, Muslims, Jews, Goddess Worshipers, pagan members of Wicca (witches! … it is HIS list, not mine)
- Antiauthoritarians – against all “illegitimate” forms of authority … especially big corporations.
So there you have the “really good guys”. Interestingly, these kind folks just don’t get along, but the darned conservatives do. Why? Because William Buckley told them to. William Simon convinced wealthy people to create "Think Tanks", which provide evil conservative thinkers a place to work, and liberals have no such home (even though he teaches at Berkley, apparently George is unaware that professors at places called "Universities" are often quite liberal).
The BIG reason for the smoothness of the conservative movement though is that Grover Norquist holds a weekly meeting. I kid you not, it is that easy to keep the evil individualist conservative SFF wackos working together, but not even a decent Wiccan spell can get that wonderful NPF family together. It is a mystery that George has some trouble with, but more money, more cognitive scientists (he just happens to be one), a couple more books, and they will be marching to wherever it is that liberals march (the random abyss?) hand in hand singin' kumbaya, but I digress.
A lot of time is spent pointing out "faulty Republican frames" … “tax relief”. Much like “What’s the Matter With Kansas”, it is an article of faith for George that there is NO WAY that voting for a Republican could EVER be in the “self interest” of anyone but the top 1 or maybe at MOST 10% of the economic earners. The idea that the economic pie isn’t fixed in size, and growing it is far more important than dividing a dwindling pie if the incentives to grow are removed. Pay no attention to twenty five years of top economic growth after improving the tax rates, there is just no way that anything but taxing the top and giving to the bottom works. The idea "opportunity" is really a cruel myth.
There is a discussion of “Orwellian Language” which means the opposite of what it says. “Clean Skies” bill is “Dirty Skies”, “Kill Public Education Bill” would be anything to do with vouchers. Conservatives hide their “real agenda” and work to be “radical”. Naturally, things like Gay marriage are completely not readical, or even new. They are natural things that any nurturing reasonable American would want if not mislead by the conservatives.
Conservatives "need division", they have "created the culture war" ... things like abortion on demand, removal of religion from the schools and public square and all the gay rights issues are nothing but "wedge issues", completely created by conservatives to cause the conflict they need to get people to vote against their "self interest" (high taxes on the "wealthy").
There is a lot of meandering around on how wrong the SFF is, but finally he gets to the following table.
| Progressives | Conservatives |
|---|---|
| Stronger America | Strong Defense |
| Broad Prosperity | Free Markets |
| Better Future | Lower Taxes |
| Effective Government | Smaller Government |
| Mutual Responsibility | Family Values |
Is there any “progressive value” that really tells you what it means? They are all “good”, but they are all so fluffy that they defy anyone to explain what it is that they actually are. Essentially, they are are saying "we are for good things", but when it comes to means, they simply haven't declared, other than to say (we assume) that the conservative ideas, which are actually somewhat specific, are "wrong". Although, we have to assume even that. Do free markets create broad prosperity? Apparently not to a liberal, but according to economists and the results of the last 25 years, they do. What IS it that WOULD create that “broad prosperity”? It is undefined, and thus, it can’t be wrong … or unfortunately, right either.
There is a core of the liberal mind here “abstract and wishful thinking with no specifics”. We will leave the analysis here for the night.
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